Creative Strategist · Agency Founder
Driven by Purpose. Defined by Craft.
Lagos, Nigeria · 2026
01 — About
I'm Kriseen Adaugo — a strategy-led creative. Growing up as the eldest child in a close-knit family taught me responsibility before it was a career requirement. Curiosity came naturally. Communication came from learning to listen before leading.
Those early lessons built the foundation for the professional I am today — someone who leads with empathy, creates with intention, and manages projects with both structure and heart.
My fascination with storytelling led me to Theatre and Media Studies at the University of Calabar, where I discovered how performance, emotion, and narrative shape audience behaviour. That understanding evolved into something bigger: using storytelling as strategy.
Today I operate on two tracks — Founder and Strategy Lead of MediaMagicGirl (MMG), and in-house Social Media Manager at Home Options. Three years. Lifestyle, beauty, fashion, food, interiors, gifting, politics, events.
I don't just make things look good. I make them work.
3+
Years of professional experience
8+
Industries served
3
Countries · TayoCuts Take Africa
1
Proprietary framework · KULTURE
A practice
Where theatre meets strategy, and culture becomes a marketing tool.
02 — Approach
Every brand I work with gets more than good content. They get a strategist who maps the full picture: the funnel, the framework, the operations behind the output. I embed structure into creative work so that what we build today doesn't collapse tomorrow.
I ask why before I ask how. I connect dots across departments, platforms, and partnerships. And I never confuse activity with impact.
This approach is shaped by three things: a background in Theatre and Media Studies that taught me how stories move people; hands-on experience managing campaigns across multiple industries simultaneously; and a founder's mindset that refuses to separate creativity from accountability.
When I'm in the room — strategist, manager, or executor — I show up as someone who owns the outcome.
01
Performance, emotion, and structure — the architecture of moving people.
02
Beauty, lifestyle, fashion, food, interiors, politics, events — fluency across categories.
03
Creativity and accountability in the same breath. Systems that scale.
03 — Capabilities
Strategy · Project · Creative · Operations
Lead creative and marketing projects from concept to delivery
↗Build digital and campaign strategies that grow engagement and brand presence
↗Design and manage content — Reels, carousels, campaign visuals, copywriting
↗Develop brand frameworks, campaign bibles, and strategic documents
↗Build multi-brand digital ecosystems that create cross-brand visibility and compounding growth
↗Manage PR campaigns, media relations, sponsorship strategy, and event marketing
↗Automate workflows and coordinate creative operations using Airtable and Zapier
↗Provide executive and creative support to business owners and leaders
↗04 — Experience
From agency founder to in-house brand manager — building campaigns that move across categories.
2023 – Present
Lagos, Nigeria
Strategy-led media, PR, and brand consulting agency built on the belief that culture is the most powerful marketing tool. Developed the proprietary KULTURE Framework and the multi-brand digital ecosystem model deployed across multiple Lagos brands.
2024 – Present
Lagos, Nigeria
Lead communications, media presence, and event marketing. Managed NICOS' PR at Beauty West Africa 2025 and built the full campaign ecosystem for Cosmetics Connect 2026 — Campaign Bible, 50-post calendar, sponsorship decks, and speaker assets.
2024 – Present
Lagos, Nigeria
Premium home furnishings and bathroom solutions brand with showrooms in Lagos and Port Harcourt. Led seasonal campaigns (Eid El Kabir, Eid El Mubarak), built a plumber referral dashboard in Airtable, and managed platform recovery after an account suspension.
2022 – 2024
Lagos, Nigeria
Led social and content for TayoCuts Take Africa 1.0 — a multi-city pop-up tour across Nigeria, South Africa, and Ghana. Built the full content pipeline from hype to post-event storytelling across three markets.
2022 – 2023
Lagos, Nigeria
Interior and gifting brand. Led campaign strategy, creative direction, and partnerships — including the cross-brand 'Shop to Save' activation with GoBistro and the 50% Off Influencer Campaign.
Lagos, Nigeria
Directed creative strategy, product launches, and digital marketing — building a visual identity that strengthened brand storytelling and drove audience engagement.
United States
Developed content strategies and visual campaigns for a US-based fashion brand — growing digital audience and deepening community interaction.
05 — Stack
The instruments behind the work — from strategy frameworks to no-code web, ads, and creative operations.
Strategy & Project Management
Content & Creative
Marketing & Ads
Web
E-commerce & Social
06 — AI
Not a shortcut.
I leverage AI not as a shortcut — but as a strategic partner. I embed AI across project management, content strategy, no-code web development, and social media marketing to deliver work that is not only well-executed but future-ready.
From Airtable automations that streamline operations, to AI-assisted content development that keeps campaigns moving at speed — every tool I use is in service of one goal:
smarter outcomes for the brands I work with.
Airtable Automations
Operational backbones that scale.
AI-Assisted Content
Speed without losing craft.
No-Code Web
Ship faster, iterate smarter.
Strategic Systems
Frameworks, not guesswork.
07 — Contact
If you're looking for someone who brings structure to creativity and energy to strategy — I'd love to collaborate.
Inquiries
Strategy · Brand · PR · Direction
Project brief